Your Beauty Business, Powered by Our Co-Op Community
When you’re part of our Co-Op, you’re not just in business—you’re in it together.
You’ll enjoy shared financial rewards, lower costs thanks to pooled resources, and access to continuous learning and growth. It’s about building each other up, not just building sales. We’re rooted in community, driven by sustainability, and fully committed to the long game.
This isn’t just a smarter way to work—it’s a more meaningful one. Welcome to a model designed for stability, empowerment, and shared success.
Mission Statement
“You can wait for things to change….or change things."
Vision Statement
At Elora Beauty Group, our vision is to build a thriving, stylist-owned community that redefines the professional beauty industry from the inside out. We’re creating a space where salon professionals have access to exclusive opportunities, unbeatable pricing, and the tools they need to grow.
Together, we’ll develop a brand created by stylists, for stylists—one that’s proudly exclusive to our members and focused on elevating the industry we love. Beyond beauty, we’re driven to make a real difference—by supporting both local and national mental health initiatives through meaningful action and ongoing contributions.
With shared purpose and community at our core, we’re not just doing business—we’re building something that lasts.
"Reimagined: A Salon’s Stunning Transformation"
This salon, like so many others was just another name in a busy industry. But after joining the Elora Beauty Group Co-Op, it became something more. With access to exclusive professional products, hands-on business support, and a renovation consultation with an organization that actually has your back, the salon found its stride.
They didn’t just grow—they stood out. Loyal clients, smarter systems, and a stronger brand.
Now imagine what we can do for your salon. Let’s build something great—together.
"What Our Members think"
Discover why salon owners, hairstylists, and beauty professionals trust Elora Beauty Group for exclusive savings, premium brands, business support, and member-only benefits that help their businesses grow.
Side Street Salon
"I've been in this industry long enough to know that we're stronger when we work together instead of competing against each other. That's what really excites me about Elora Beauty Group. It's about building a community where salons and stylists support one another, share ideas, and all have a chance to succeed. I also love that EBG is committed to giving back and creating something that's bigger than just selling products. For the first time, it feels like we have an opportunity to have a stronger, more unified voice in shaping the future of our profession. It's about time someone built something that truly puts hair professionals first."
Suke - Owner
The Woods Salon
"When I first heard about Elora Beauty Group, my first thought was, 'It's about bloody time.' For decades I've built other companies' brands so the idea of creating a brand that's actually owned by hairdressers is awesome. Also love that it's not just about products, but about salons and stylists working together instead of feeling like we're on our own. Add in the focus on giving back to our communities and having a stronger voice for our profession, definitley something I want to be a part of. I'm genuinely pumped about this new model of distribution.
Tyler - Owner
Own the Future of Hair Care — Together
Join the Elora Beauty Co-Op today and be part of the creation of a salon-exclusive product line that puts professionals first.
Special Pre-Launch Offer:
Join now and receive $500.00 of the new “Elora Brand” when we launch— free.
Plus, receive another $500 in year 2 for being a Founding Member. See Founding member levels for more info.
Founding Member Chapters
Enjoy exclusive Co-Op Membership benefits, including education, marketing resources, wholesale pricing, business support, and more.
Membership is only $50.00 per month.
Receive a $50.00 monthly product credit toward salon supplies and professional brands we carry.
Use your monthly credit to offset the cost of your membership—so your membership essentially pays for itself.
Membership Made Easy
We’ve made joining simple and affordable:
- Only $50/month to join.
- Receive a $50 monthly product credit on the products your salon already needs.
- Membership becomes part of your product budget—not an added expense.
- No hidden fees. No upselling. 100% stylist-focused.
Founding Member Offer
To thank those who join us early, we’re offering the following:
- $500.00 worth of NEW Elora products — FREE when you pre-enroll.
- Another $500.00 in FREE products during your second year as a Founding Member.
- Exclusive Co-Op Membership benefits, including education, marketing tools, wholesale pricing, and more.
What Your Membership Supports
By becoming a Co-Op member, you’re not just buying products — you're helping build:
- A salon-only brand designed with real stylists in mind
- A business model that gives back to the beauty community
- A sustainable future where salons thrive together
Limited Founding Memberships available
Why This Product Line — and Why Now?
For years, professional products after gaining a following from salon support have trickled into mass retailers, big-box stores and online retailers — leaving stylists and salon owners who built the brand competing with their own suppliers.
We’re going to change that.
The Elora Beauty Co-Op is creating a premium hair care line that’s owned, developed, and distributed exclusively by and for licensed beauty professionals. No retail chains. No third-party sellers. Just high-quality products, crafted with care, and delivered through the hands of trusted stylists.
This is more than just a product line - it’s a movement.
Join now and receive $500.00 of the new “Elora Brand” when we launch— free.
Plus, receive another $500 in year 2 for being a Founding Member. See Founding member levels for more info.
Founding Member Chapters
Enjoy exclusive Co-Op Membership benefits, including education, marketing resources, wholesale pricing, business support, and more.
Only $50 per month to become a member.
Receive a $50 monthly product credit toward salon products.
It's like investing in your business instead of paying membership dues.
The EBG program is designed to encourage and reward members for purchases and participation in the Co-Op’s different initiatives.
Exclusive Perks Await You
Unfold the secrets of our Co-op membership perks by expanding the tabs!
Earning Points
Earning Points
- Earn 10 Points for every $1.00 spent on membership fees and qualifying EBG functions
- Product Purchases: Earn minimum 10 points for every $25.00 spent. (10 points = $1.00)
- Exclusive Brand Purchases: Periodic bonus points for certain brands or products.
- Referral to the Co-Op: If you like your co-op, we will reward you for bringing in new members. * (500 Points) The more members we have the stronger our negotiating power.
- Social Responsibility Bonus: Points for participating in community support or mental health initiatives.
*We won’t solicit referrals; you refer us to them. They will tell us how they heard about us (from you)
Redemption Options
Redemption Options
Members can redeem points for:
- Points can be redeemed at any time towards purchases.
- Free Products: Any of the brands we carry. You can even get products that are on special!
- Education & Business Growth: Put it towards business related workshops, marketing materials, or coaching services.
More Exciting Benefits of the Program
Membership Benefits
The more you participate, the better the perks (higher discounts, faster point accumulation,
access to exclusive product launches).
Limited-Time Bonus Offers
- Double Points Days: Sporadically we will offer exceptional limited-time promotions where members can earn double points or more on purchases.
- Anniversary Bonuses: We will reward long-term members with bonus points.
Exclusive Experiences
- VIP Events & Training: Members get access to industry experts or early access to new
products. - Personalized Business Coaching: Members get free marketing and/or business growth
consultations.
Give Back
Social Impact Incentives: We will reward members who engage with our community initiatives.
"Your Assurance, Our Promise"
Join with confidence! Our Membership Satisfaction Guarantee ensures you experience unparalleled value, support, and growth—or we’ll work with you to make it right. Your success is our top priority.
Join Us
Be part of something better and bolder.Help shape the future of professional hair care, belong to something that is committed to giving back and enjoy the benefits of being an early believer.
Is this product line truly exclusive to professionals?
Is this product line truly exclusive to professionals?
Yes. It will only be sold through hair salons, stylists and salons who believe in keeping professional hair care where it belongs.
What happens after the first year?
What happens after the first year?
As long as you remain an active member, you’ll continue to receive your $300 product credit annually — and enjoy all the perks that come with being part of our Co-Op community.
Can I cancel anytime?
Can I cancel anytime?
Yes, you're not locked in beyond your membership term. But once you see the value, we know you'll want to stay
"Own the Future of Hair Care: Be Part of Something Bigger"
To All Salon Professionals,
We’re incredibly excited to share something truly special with you—an opportunity to become a founding shareholder in a new, salon-owned hair care brand that’s shaking things up in the best way possible.
This isn’t just another product line. This is your chance to help create something built by professionals, for professionals—where the people who know the industry best get to lead the way, shape the future, and share in the success.
We’re building a brand that stays right where it belongs: in the hands of stylists and salon owners. That means no big-box retailers, no watered-down promises—just premium, salon-quality products, delivered through a trusted community of professionals like you.
Why Join Us? Here's What Makes This Different:
Shared Ownership & Shared Wins
As a shareholder, you’ll have a real stake in the brand—with a say in key decisions and a share in the profits. This co-op model isn’t just smart business—it’s about building something meaningful together.
Giving Back is Part of the Mission
A portion of our profits will support both local and national charitable initiatives, especially those close to our hearts—like mental health programs. We're in this to make a difference on more than one front.
Exclusivity That Works for You
Our products will only be available through our professional salon network. That exclusivity builds trust with your clients, strengthens loyalty, and reinforces the value of your craft.
Sustainable Growth
Cooperatives have a proven track record of fostering sustainable business practices and community development. By investing in this model, we are building a resilient brand that supports long-term growth and stability for all members.
You Call the Shots
By coming together as a community, we remove the middlemen and stay focused on what truly matters—products and strategies that reflect the needs of real stylists and salon owners.
So—what if this was more than just another product launch?
What if it was your chance to be part of something bigger, bolder, and better for everyone involved?
Let’s build a brand that reflects who we are, what we believe in, and where we want this industry to go. One that supports our salons, uplifts our communities, and leaves something better behind.
If you’re ready to take that step with us, we’d love to chat.
For more information on how to join the movement, become a member, and help lead this exciting new chapter, please reach out to us at: assist@elorabeautygroup.ca.
With excitement and gratitude,
Terry Shannon
Founder
Elora Beauty Group
